MyHouston.

​The #MyHouston campaign by Houston First Corporation expanded beyond social media into a comprehensive marketing initiative. It included professionally produced commercials and sales tools designed to boost both leisure tourism and convention business.​

Key Elements of the Campaign

• Television and Digital Commercials: The campaign featured high-quality video content showcasing Houston's cultural diversity, culinary scene, attractions, and busi. These commercials aired on various platforms to reach a broad audience.​

• Sales and Promotional Materials: Customized brochures, presentation decks, and digital assets were developed to support sales teams in attracting conventions and large-scale events to the city.​

• Targeted Outreach: Efforts were made to engage both domestic and international markets, highlighting Houston's amenities and infrastructure suitable for hosting major events.